High-quality discovery tools: Spotify definitely puts work into leveraging its all-you-can-eat approach, beyond just providing a lot of content and making it available on a wide variety of devices.
Overall, you can probably get Spotify in more ways than with any other streaming service, which partly explains why it has so many subscribers. Our PCs and mobile devices can also download tracks for offline listening - in a variety of quality levels to accommodate limited storage space or limited download speeds - so you don't necessarily even need an Internet connection to enjoy it. And you can leave one of theses devices and pick up where you left on another. ProsĪn enormous library that can follow you just about anywhere: Spotify is on our computers, on our phones and tablets, in our cars via Android Auto or Apple CarPlay, in smart speakers like Google Home and Amazon Echo, and on most TVs that have built-in streaming apps. Let's see if Spotify still has what it takes to keep rivals like Apple Music, Google Play Music, and Amazon Music Unlimited at bay.
While the iTunes Music Store popularized paying for individual tracks and albums, a low monthly flat rate has proven more fashionable (and it has certain user experience advantages, which we'll get into). Spotify is currently the biggest music streaming service in the world, with 70 million paying subscribers as of February 2018, and between 150M and 200M total users.
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